Logo Design Case Study for Lowcal Customs D.N.I Inc. of Philadelphia, Pa.

Lowcal Customs D.N.I Inc. is a Philadelphia, Pa. based company. Below is an abbreviated version of their creative brief that helped us create their unique logo design.

Please describe your business, product or service:


What type of mood, or “feeling” would you like to convey with your logo?
Trendy and high tec. My idea would be the text Lowcal customs in a circle, letters in cracked stone, using that font curles, and a chevy fullsized pickup (no caps on the bed) slamed to the ground w/very large wheels and the rest of the text D.N.I Inc. on the front windshield. Thanx, Michael leon President

Would you like a symbol or text based logo?
I am not sure -- you decide

Where do you envision using your logo?
WebSite, PrintedMaterials, FullColorBrochures, Embroidery, PromotionalProducts

How many colors would you like to use?


What Graphical elements should we use in your logo?


What elements would you like to avoid?
High-Tech

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