Logo Design Case Study for King Quote, Inc. of Ft. Lauderdale, FL
King Quote, Inc. is a Ft. Lauderdale, FL based company. Below is an abbreviated version of their creative brief that helped us create their unique logo design.
Please describe your business, product or service:Insurance Brokerage- deals with higher net worth individuals, provides best rates for life insurance. Upscale clientele. Great service.
What type of mood, or “feeling” would you like to convey with your logo? POWERFUL!! Reassuring, Bold, Professional. Very simple. Target Audience, age 50+, upscale audience.
Would you like a symbol or text based logo? I am not sure -- you decide
Where do you envision using your logo? WebSite, PrintedMaterials, FullColorBrochures
How many colors would you like to use? What Graphical elements should we use in your logo? What elements would you like to avoid? Exclusive, Bold, Expensive, Corporate, Serious
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