Logo Design Case Study for K & L Expressions of Collingswood, NJ

K & L Expressions is a Collingswood, NJ based company. Below is an abbreviated version of their creative brief that helped us create their unique logo design.

Please describe your business, product or service:

My wife is starting a home-based business in which she will be selling homemade crafts and home decorative items. Examples include: Hair scrunchies, pot holders, child and adult aprons, eyeglass and checkbook covers, wine bottle totes, baby blankets and bibs, and decorative pillows.

What type of mood, or “feeling” would you like to convey with your logo?

Would you like a symbol or text based logo?
I am not sure -- you decide

Where do you envision using your logo?
WebSite, PrintedMaterials, FullColorBrochures, PromotionalProducts

How many colors would you like to use?

What Graphical elements should we use in your logo?

What elements would you like to avoid?
Stable, Friendly, Family/Small Business

If this your company information and you wish to update, Please contact us