Logo Design Case Study for Inside Edge Training Center of Chilliwack, BC

Inside Edge Training Center is a Chilliwack, BC based company. Below is an abbreviated version of their creative brief that helped us create their unique logo design.

Please describe your business, product or service:

we are a startup goaltender / hockey instruction training center. We will be working with younger kids as well as elite athletes. our center will have personalized instruction and also offer retail hockey products and eventually, will be player agents....

What type of mood, or “feeling” would you like to convey with your logo?
most instruction centers are very proffessional..which we will be, however we will also have a large younger clientele (7-14). we plan on using our logo on hats, jerseys, letterhead and signage. it needs to identify us as prominant instructors, yet still be "saleable" and recognizeable.

Would you like a symbol or text based logo?
I am not sure -- you decide

Where do you envision using your logo?
WebSite, PrintedMaterials, FullColorBrochures, Embroidery, PromotionalProducts

How many colors would you like to use?

What Graphical elements should we use in your logo?

What elements would you like to avoid?
Exclusive, Bold, Daring, Fun, Friendly

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