Logo Design Case Study for Imme Oil of West Allis, WI

Imme Oil is a West Allis, WI based company. Below is an abbreviated version of their creative brief that helped us create their unique logo design.

Please describe your business, product or service:
We are in the fuel delivery business. We deliver home heating fuel to residential homes and businesses. We also deliver deisel fuel to trucking companys. 


What type of mood, or “feeling” would you like to convey with your logo?


Would you like a symbol or text based logo?
Logotype -- this incorporates your company name into the logo itself

Where do you envision using your logo?
WebSite, PrintedMaterials, FullColorBrochures, Embroidery, PromotionalProducts

How many colors would you like to use?


What Graphical elements should we use in your logo?


What elements would you like to avoid?
Bold, Friendly, Traditional, Family/Small Business, High-Tech

If this your company information and you wish to update, Please contact us