Logo Design Case Study for Hopkinton Chiropractic of Hopkinton, MA

Hopkinton Chiropractic is a Hopkinton, MA based company. Below is an abbreviated version of their creative brief that helped us create their unique logo design.

Please describe your business, product or service:


What type of mood, or “feeling” would you like to convey with your logo?
We are a young husband and wife team. We live in an area that is quite affluent. The main industry in our area is high tech. Most people and/or clients in our area are young families. What Hopkinton is best known for is the start of the Boston Marathon. We are not necessarily interested in incorporating the marathon into our design but just giving you a little extra info. We would like our design to project professionalism yet also something modern or progressive.

Would you like a symbol or text based logo?
I am not sure -- you decide

Where do you envision using your logo?
WebSite, PrintedMaterials, FullColorBrochures, PromotionalProducts

How many colors would you like to use?


What Graphical elements should we use in your logo?


What elements would you like to avoid?
Progressive, Trendy, Stable, Friendly, Family/Small Business, High-Tech, Serious

If this your company information and you wish to update, Please contact us