Logo Design Case Study for Himalayan Salt Company of Waltham, Ma

Himalayan Salt Company is a Waltham, Ma based company. Below is an abbreviated version of their creative brief that helped us create their unique logo design.

Please describe your business, product or service:

Retail and Wholesale, unique, natural salt from the himalayan mountain area of India. Product has 4000 year history of medicinal and religious use. Used in Ayuverdic medicine prescriptions. Sold as a food product and as a balneotherapeutic (bath therapy)product. Market is USA through gourmet food stores and as upper end Spa treatment product.

What type of mood, or “feeling” would you like to convey with your logo?
Natural, pure, exotic, images of himalayan mountains. Smaller company. not highly commercial, Madison Avenue. Expensive

Would you like a symbol or text based logo?
Symbol -- this is a more abstract illustration with your company name typeset alongside

Where do you envision using your logo?
WebSite, PrintedMaterials, FullColorBrochures, PromotionalProducts

How many colors would you like to use?

What Graphical elements should we use in your logo?

What elements would you like to avoid?
Exclusive, Expensive, Family/Small Business, Reserved, Serious

If this your company information and you wish to update, Please contact us