Logo Design Case Study for HURST SPORTS MEDIA of Chicago, IL

HURST SPORTS MEDIA is a Chicago, IL based company. Below is an abbreviated version of their creative brief that helped us create their unique logo design.

Please describe your business, product or service:

My company syndicates sports features (or provides sports content, articles, columns, etc.) for use in print or online, although most use is by newspapers. I target newspaper editors primarily, who subscribe to my features. These features include Baseball, Football, Trivia, Commentary, General Sports column, NASCAR, Golf, etc. Basically covers all pro and college sports news.

What type of mood, or “feeling” would you like to convey with your logo?
I want a professional, high quality image, with a little bit of trendiness to it. It should be appealing and eye-catching.

Would you like a symbol or text based logo?

Where do you envision using your logo?
WebSite, PrintedMaterials, FullColorBrochures

How many colors would you like to use?

What Graphical elements should we use in your logo?

What elements would you like to avoid?
Trendy, Exclusive, Bold, Corporate, Fun, Stable, Friendly

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