Logo Design Case Study for Good Harbor Financial, Inc. of N. Barrington, IL

Good Harbor Financial, Inc. is a N. Barrington, IL based company. Below is an abbreviated version of their creative brief that helped us create their unique logo design.

Please describe your business, product or service:

Our mission statement is: "To stabilize and grow customer retirement accounts by providing fund allocation advice." Our primary slogan is: "Stability and Growth. Period."

What type of mood, or “feeling” would you like to convey with your logo?
Strength. Stable. Sound. Safe. Guidance. Trust. Security.

Would you like a symbol or text based logo?
Symbol -- this is a more abstract illustration with your company name typeset alongside

Where do you envision using your logo?
WebSite, PrintedMaterials, FullColorBrochures

How many colors would you like to use?

What Graphical elements should we use in your logo?

What elements would you like to avoid?
Progressive, Stable, Traditional, Serious

If this your company information and you wish to update, Please contact us