Logo Design Case Study for Franchise Freedom of Englewood, Colorado

Franchise Freedom is a Englewood, Colorado based company. Below is an abbreviated version of their creative brief that helped us create their unique logo design.

Please describe your business, product or service:

We are a franchise brokering company that matches individuals who want to own their own business with available franchises. Similar to real estate brokers who help clients find a house only no fees are charged to the client and the fee is paid by the franchise company.

What type of mood, or “feeling” would you like to convey with your logo?
We want to play off of our name and convey the freedom of owning your own company through a franchise. Something that shows the security of a franchise business and the freedom working for yourself.

Would you like a symbol or text based logo?
Logotype -- this incorporates your company name into the logo itself

Where do you envision using your logo?
WebSite, PrintedMaterials, FullColorBrochures, Embroidery, PromotionalProducts

How many colors would you like to use?

What Graphical elements should we use in your logo?

What elements would you like to avoid?
Progressive, Fun, Stable, Friendly

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