Logo Design Case Study for Ely Designs of Beaverton, OR

Ely Designs is a Beaverton, OR based company. Below is an abbreviated version of their creative brief that helped us create their unique logo design.

Please describe your business, product or service:


What type of mood, or “feeling” would you like to convey with your logo?
I am looking for an elegant, feminine, and pretty design. I like colors in cool tones, although I will leave it to your judgment. I like natural, soft, organic designs (I love flowers). My jewelry uses gems and beads which you might consider incorporating into the design if you feel it would work.

Would you like a symbol or text based logo?
Symbol -- this is a more abstract illustration with your company name typeset alongside

Where do you envision using your logo?
WebSite, PrintedMaterials

How many colors would you like to use?


What Graphical elements should we use in your logo?


What elements would you like to avoid?
Trendy, Friendly, Traditional, Reserved

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