Logo Design Case Study for EVOOL MOTORSPORTS of Moorpark, CA

EVOOL MOTORSPORTS is a Moorpark, CA based company. Below is an abbreviated version of their creative brief that helped us create their unique logo design.

Please describe your business, product or service:


What type of mood, or “feeling” would you like to convey with your logo?
EVOOL is a play on "EVIL". It should have a dark feel to it. The logo should be designed to have impact and be striking to the eyes without being overly complicated or distracting. Simple line drawings apply here. "Motorsports" should be removable from the logo, but should flow nicely with the design.

Would you like a symbol or text based logo?
Logotype -- this incorporates your company name into the logo itself

Where do you envision using your logo?
WebSite, PrintedMaterials

How many colors would you like to use?


What Graphical elements should we use in your logo?


What elements would you like to avoid?
Exclusive, Bold, Daring, Corporate, High-Tech, Serious

If this your company information and you wish to update, Please contact us