Logo Design Case Study for Custom Landscape Edging of California of Moraga, CA

Custom Landscape Edging of California is a Moraga, CA based company. Below is an abbreviated version of their creative brief that helped us create their unique logo design.

Please describe your business, product or service:

We create concrete landscape edging (aka curbing) which is usually used to separate a lawn from a planted area in a front or back garden. This is a permanent alternative to bender board (or no edging at all) that people use to separate areas of their garden/lawn. This edgin is typically 4-6" wide and it's design can run from the basic plain concrete to custome which looks like bricks/stone

What type of mood, or “feeling” would you like to convey with your logo?
Professional

Would you like a symbol or text based logo?
I am not sure -- you decide

Where do you envision using your logo?
PrintedMaterials, FullColorBrochures, Embroidery, PromotionalProducts

How many colors would you like to use?

What Graphical elements should we use in your logo?

What elements would you like to avoid?
Progressive, Exclusive, Stable

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