Logo Design Case Study for Callidus Systems of Edison, NJ

Callidus Systems is a Edison, NJ based company. Below is an abbreviated version of their creative brief that helped us create their unique logo design.

Please describe your business, product or service:

This is a technology company,involved in chip desinging. Currently it is developing products that will be used in verification process of chip designing. But the Idea is to be looked upon as a pure technology company as in the future it may expand its operations and product lines into various domains

What type of mood, or “feeling” would you like to convey with your logo?
Serious ,Professional and pure technology oreinted company. Logo should be something simple, elegant and the same time attractive to look at.

Would you like a symbol or text based logo?
I am not sure -- you decide

Where do you envision using your logo?
WebSite, PrintedMaterials, FullColorBrochures, PromotionalProducts

How many colors would you like to use?

What Graphical elements should we use in your logo?

What elements would you like to avoid?
Progressive, Exclusive, Bold, Daring, Corporate, High-Tech, Serious

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