Logo Design Case Study for AviGenics of Athens, GA

AviGenics is a Athens, GA based company. Below is an abbreviated version of their creative brief that helped us create their unique logo design.

Please describe your business, product or service:

I have some ideas on a logo deisgn that I will forward to you via fax. Our company is developing novel technology for large scale production of human protein drugs (i.e., cancer, infectious diseases,etc.) in eggs. Target audience are the large pharmaceutical companies and biotechnology companies which are developing their own proprietary protein drugs.

What type of mood, or “feeling” would you like to convey with your logo?
Overall primary message is that we are a technologically sophisticated company developing cutting edge technology. As you see with our internally generated concepts, there are several images that we are interested in - the DNA helix, the egg, an outline of a bird (or a beak). Should convey progressive technology.

Would you like a symbol or text based logo?
Symbol -- this is a more abstract illustration with your company name typeset alongside

Where do you envision using your logo?
WebSite, PrintedMaterials, FullColorBrochures, PromotionalProducts

How many colors would you like to use?

What Graphical elements should we use in your logo?

What elements would you like to avoid?
Progressive, Daring, Corporate, High-Tech, Serious

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