Logo Design Case Study for Atlantic Plumbing Supply Corp. of Long Branch, NJ

Atlantic Plumbing Supply Corp. is a Long Branch, NJ based company. Below is an abbreviated version of their creative brief that helped us create their unique logo design.

Please describe your business, product or service:

Wholesale distribution of plumbing, heating, cooling, irrigation supplies and pipe, valves & fittings.

What type of mood, or “feeling” would you like to convey with your logo?
Professional. Emphasis should be on "Atlantic" and not "Plumbing Supply Corp." since we distribute much more than just plumbing supplies. However,the entire company name should appear.

Would you like a symbol or text based logo?
I am not sure -- you decide

Where do you envision using your logo?
PrintedMaterials

How many colors would you like to use?

What Graphical elements should we use in your logo?

What elements would you like to avoid?
Progressive, Corporate, Stable, Friendly

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