Logo Design Case Study for Amazing Impressions of Sacramento, CA

Amazing Impressions is a Sacramento, CA based company. Below is an abbreviated version of their creative brief that helped us create their unique logo design.

Please describe your business, product or service:

We print promotional items, screen printed and embroidered apparel.Over 600,000 items available. Specialize in total customer satisfaction, low minimums & quick turnaround.Our motto is "We can print anything on anything". (See the next section for our mission statement, there wasn't enough room in this section...)

What type of mood, or “feeling” would you like to convey with your logo?
"Amazing Impressions is committed to helping our clients build their organizations through creative promotional items delivered with 100% customer satisfaction 100% of the time" MOOD... We are very service oriented. We are creative and inventive, for example my business intro is printed on a walnut to show we REALLY can print on anything. I'd also like to show we have access to over 650,000 items, (a cornocopia comes to mind.) I like illustrator style art, not too modern, but I'm open.

Would you like a symbol or text based logo?
I am not sure -- you decide

Where do you envision using your logo?
WebSite, PrintedMaterials, Embroidery, PromotionalProducts

How many colors would you like to use?

What Graphical elements should we use in your logo?

What elements would you like to avoid?

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