Logo Design Case Study for ATS (Affordable Telephone Systems) of Carrollton, TX

ATS (Affordable Telephone Systems) is a Carrollton, TX based company. Below is an abbreviated version of their creative brief that helped us create their unique logo design.

Please describe your business, product or service:

ATS sell, install, contracts, and services business/residential telephone systems, voicemails, cable networks, and all of the peripherals that go along with those items (including surround/theater cabling and equipment). All aspects of voice, data, and sound. Impeccable and unparalleled service.

What type of mood, or “feeling” would you like to convey with your logo?
Progressive, friendly, established, customer service oriented, and very technical. Confident, determined, invincible, visioned, yet concerned with customer's needs.

Would you like a symbol or text based logo?
I am not sure -- you decide

Where do you envision using your logo?
WebSite, PrintedMaterials, FullColorBrochures, Embroidery, PromotionalProducts

How many colors would you like to use?

What Graphical elements should we use in your logo?

What elements would you like to avoid?
Progressive, Corporate, Stable, Friendly, Traditional, High-Tech, Reserved, Inexpensive

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