Logo Design Case Study for The Mosaic Shop of Overland Park, KS

The Mosaic Shop is a Overland Park, KS based company. Below is an abbreviated version of their creative brief that helped us create their unique logo design.

Please describe your business, product or service:

A combination gallery, studio and workshop for mosaic art. We also offer an extensive line of tools and supplies.

What type of mood, or �feeling� would you like to convey with your logo?
My previous mosaic shop became almost a club-like setting. Customers came every day for the friendly, fun, bonding between each other. It was a very social thing. As in most hobbies, it is not cheap....so, the more money they had, the more often they could hang out there. We catered to children's parties, ladie's groups, etc. but the target customer was middle-aged women with too much time and money on their hands. Whimsical is a good feeling for the shop.

Would you like a symbol or text based logo?
I am not sure -- you decide

Where do you envision using your logo?
WebSite, PrintedMaterials

How many colors would you like to use?

What Graphical elements should we use in your logo?

What elements would you like to avoid?
Trendy, Fun, Friendly

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