Logo Design Case Study for The Cochran Rose Partnership of Knoxville, TN

The Cochran Rose Partnership is a Knoxville, TN based company. Below is an abbreviated version of their creative brief that helped us create their unique logo design.

Please describe your business, product or service:

We consult with mid to large market pharmaceutical companies in order to generate a corporate hiring/recruiting plan. The goal is for the firm to gain the interest of top producing managers and salesmen. The main product that we offer is consulting services, all built into a hiring system that will achieve results. It is very important that our logo looks extremely professional and expensive.

What type of mood, or “feeling” would you like to convey with your logo?
The mood needs to be a creative/free-thought structure. We are proposing a great amount of change to the way our clients have done business in the past. So, our logo needs to portray experience, creativity, successfulness, and professionalism. We charge a very high-end fee for our time, and would like for our logo to look high-end also.

Would you like a symbol or text based logo?
I am not sure -- you decide

Where do you envision using your logo?
WebSite, PrintedMaterials, FullColorBrochures

How many colors would you like to use?

What Graphical elements should we use in your logo?

What elements would you like to avoid?
Progressive, Trendy, Exclusive, Expensive, Corporate, Serious

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