Logo Design Case Study for Murray-Weyand Sales of Concord, NC

Murray-Weyand Sales is a Concord, NC based company. Below is an abbreviated version of their creative brief that helped us create their unique logo design.

Please describe your business, product or service:
Murray-Weyand Sales is a manufacturers rep agency. We are hired by manufacturers that make janitorial, paper, foodservice, & industrial products. Our job is to market and sell their products to distributors. The distributor will then sell the products to hospitals, schools, restaurants, etc. A typical customer would be SYSCO Foodservice.


What type of mood, or “feeling” would you like to convey with your logo?
It is important in this business to build relationships with the distributors. With all the competition, distributors often buy from who they like. We want distributors & manufacturers to know we are professional, knowledgeable, friendly, helpful, experienced, trustworthy, energetic, passionate, caring, customer oriented, humble, & that we are superior & different than other agencies. We want to grow the business with the distributors we have as well as pick up new manufacturers in the futu

Would you like a symbol or text based logo?
Symbol -- this is a more abstract illustration with your company name typeset alongside

Where do you envision using your logo?
WebSite, PrintedMaterials, FullColorBrochures, PromotionalProducts

How many colors would you like to use?


What Graphical elements should we use in your logo?


What elements would you like to avoid?
Progressive, Corporate, Stable, Friendly, Serious

If this your company information and you wish to update, Please contact us