Logo Design Case Study for EPAIRS of Cupertino, CA

EPAIRS is a Cupertino, CA based company. Below is an abbreviated version of their creative brief that helped us create their unique logo design.

Please describe your business, product or service:
ePairs is a boutique professional services firm providing end-to-end portfolio of CRM (customer relationship management) services - mostly in the Siebel product area. We send our consultants onto client sites to help integration, rapid configuration and development of their software installations.


What type of mood, or “feeling” would you like to convey with your logo?
We would like to have a maximum of 2 colors in the logo. We want to project the image of a professional firm. We mean serious business - no fun. We are NOT a "dot-com" company. We would also like to see the name of our company "ePairs" in the logo. We are not sure whether the "e" in ePairs should be capitalized or not. We DO NOT want you to use any clipart-like images in the logo.

Would you like a symbol or text based logo?
I am not sure -- you decide

Where do you envision using your logo?
WebSite, PrintedMaterials, FullColorBrochures

How many colors would you like to use?


What Graphical elements should we use in your logo?


What elements would you like to avoid?
Progressive, Corporate, Stable, High-Tech, Serious

If this your company information and you wish to update, Please contact us