Logo Design Case Study for D.S.S of Santa Ana, CA

D.S.S is a Santa Ana, CA based company. Below is an abbreviated version of their creative brief that helped us create their unique logo design.

Please describe your business, product or service:

Direct TV Dealer

What type of mood, or “feeling” would you like to convey with your logo?
I would like to have a picture of the satelite coming off the side of a hose but very small as part of the logo. I would like the first few choices to be designed without seeing my competitors and the last few after seeing his. It needs to be a cool picture to go next to DSS or D.S.S which stands for Diret Satelite Sales. The picture could be part of the letters. I will be happy to send you a few examples after the first two logos are created.

Would you like a symbol or text based logo?
I am not sure -- you decide

Where do you envision using your logo?
PrintedMaterials, FullColorBrochures

How many colors would you like to use?

What Graphical elements should we use in your logo?

What elements would you like to avoid?

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