Logo Design Case Study for Business Dynamics, Inc. of Eagle River, WI

Business Dynamics, Inc. is a Eagle River, WI based company. Below is an abbreviated version of their creative brief that helped us create their unique logo design.

Please describe your business, product or service:
We are a business consulting firm - specializing in leadership, management, and process consulting. We offer a range of service that includes: training & development, assessments, consulting, coaching, stragegy, and planning. 


What type of mood, or “feeling” would you like to convey with your logo?
Our value proposition is - Business Dynamics helps create conditions in organizations that improve individual and organizational productivity and performance. A tag line I have used to this point is "Enabling personal & business growth through organizational & leadership development." Words to consider for the mood or tone to project are: productivity, performance, results, strategy, partnership, improvement.

Would you like a symbol or text based logo?
I am not sure -- you decide

Where do you envision using your logo?
WebSite, PrintedMaterials, FullColorBrochures, Embroidery, PromotionalProducts

How many colors would you like to use?


What Graphical elements should we use in your logo?


What elements would you like to avoid?
Progressive, Exclusive, Expensive, Corporate, Stable

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