Logo Design Case Study for Appraisalqwik of Lake Oswego, OR

Appraisalqwik is a Lake Oswego, OR based company. Below is an abbreviated version of their creative brief that helped us create their unique logo design.

Please describe your business, product or service:


What type of mood, or “feeling” would you like to convey with your logo?
I put together a pretty plain one and had a rabbit on the end of it. It wasn't real happy with it. I reall like the one's that you've done that are home, mortgage realated. I'd like something like that...something with a house or part of a house incorporated.

Would you like a symbol or text based logo?
Symbol -- this is a more abstract illustration with your company name typeset alongside

Where do you envision using your logo?
WebSite, PrintedMaterials, FullColorBrochures

How many colors would you like to use?


What Graphical elements should we use in your logo?


What elements would you like to avoid?
Progressive, Bold, Corporate

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