Logo Design Case Study for BestHotelsResorts.com of Jacksonville, FL

BestHotelsResorts.com is a Jacksonville, FL based company. Below is an abbreviated version of their creative brief that helped us create their unique logo design.

Please describe your business, product or service:
BestHotelsResorts.com has built a collection of more than a 1,000 five-star hotels, resorts, and private villas. These properties are invited to participate at no cost, our compensation is the st


What type of mood, or “feeling” would you like to convey with your logo?
We want to create a very upscale, exclusive, five-star image that immediately exudes quality.

Would you like a symbol or text based logo?
I am not sure -- you decide

Where do you envision using your logo?
WebSite, PrintedMaterials, Embroidery, PromotionalProducts

How many colors would you like to use?


What Graphical elements should we use in your logo?


How would you describe the effect you are looking for in your logo?
Exclusive, Expensive, Stable

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