The psychology of color is critical in designing any corporate logos. This can be measured by the phenomenon that we feel hungry whenever we see Pizza Hut or McDonald logo design? Although you may think that they are famous fast-food restaurants, but it is in reality the red and yellow color that initiates your hunger, even though you might not be starving.

It is a scientifically proven fact that the human brain is wired to react to every color in a unique fashion. The color effect takes place literally in an instant. Therefore, the logo designers must make sure that they don’t use the wrong elements in corporate logos. They must used in conformance to the message and theme of the company that is being represented.

Following are the effects of 5 main colors on logo designing. Read them carefully and make sure you use colors wisely in making a perfect brand identity.

Blue

• Blue is a soothing and relaxing color that evokes a feeling of influence, elegance, victory and safety.
• It is considered to be one of the most famous colors in logo design.
• You will see this color widely used in medical logos and other corporate logos that define status.

Disocity

Superior Interior

The Fish Garden

Aquaris

Green

• Green is a color that is tantamount to the environment and symbolizes life and renewal.
• It is a calming and soothing color and is employed to denote a sense of healthiness and freshness.
• These are primarily used in times when companies wish to depict themselves as an eco-friendly entity.

Echodiva

Office on Demand

Worship Team

Wooden House

Pink

• Pink is a womanly color that brings up emotions of virtue, purity and fragility.
• It is usually employed to attract the women target audience, but also has a soft effect on the male audience as well.
• It is extensively used in spa logos, healthcare and breast cancer awareness.

Web Girls

Baker Case

Avenue Salon

Red

• Red is a strong, powerful and intense color.
• It is used to evoke extreme emotions such as love, passion, strength and warfare.
• It holds the quality of inducing the human appetite.

Safe Fire

TLC

Sprint Fox

Site Sec

Yellow

• Yellow is synonymous to red, and can emit conflicting connotations.
• It represents joy, happiness as well as cautiousness and cowardice.
• It is used in fast food restaurant logos as well as danger signs on the roads.

Art Fire

Yellow Moon

Eleventh Hour

TypeFace

To start a new business venture, one must be extremely cautious of evading any risks and blunders that may occur. It is not easy for a small business owner to establish an error-free business. Since there are several factors that play a pivotal role in determining the long-term success of a company.

Not everyone is well equipped with dealing the dangers of new business start-ups. Many small business failures happen due to a single cause that was overlooked by the entrepreneur. Hence it is necessary to be proactive rather than reactive. Following are 6 critical mistakes that most small business owners commit that you should avoid:

1. Staring Without a Vision:

A business without a mission is like an off-track train that is likely to crash. Without a proper vision, you cannot expect your business to survive in the long-run. The secret to a successful business is to have a long-term vision in mind. A purposeless company can never carry on in the future since it has no visualization of what it wants to accomplish. So make sure you have a mission before you start your business.

2. Undervaluing corporate logos:

A question that surrounds the business sphere these days is…Do small business owners really value corporate logos? Either due to lack of knowledge or lack of finances, many entrepreneurs consider logo design as a budgetary constraint. What they overlook is the fact that corporate logos are the cornerstone of the company image that leaves a memorable impression on the minds of the customers.

3. No business plan:

Alright so you have a vision and a mission in mind. But how do you reach your destiny? What strategies and action plans will take your business to your goal? All these questions are answered through an improvised business plan. This is one feature that many small businesses and start-ups neglect to focus their attention on.

4. Overlooking Promotion:

There is a common business lingo, “If you don’t tell, you won’t sell”. It is all the more applicable for a new business that needs to be promoted in order to create awareness amongst the masses. Some business owners, in fear of monetary expenses, neglect the importance of marketing and advertising efforts. But the reality is that spending on promotional activities like corporate brochures and flyers is a healthy investment for the business.

5. Scared of Failure:

Fear of failure is another mistake that some small business owners commit. It is human nature to be scared of taking risks, but a true entrepreneur is one who is never afraid to take risks and try new things. Always be confident of your business and think through the whole venture. Never give up in the middle because the light bulb was invented by Thomas Edison on the 1000th attempt as well.

6. Do not bite more than you can chew:

Some businessmen have a habit of entering into too many industries at a single time. This creates more chances of failure since you should not bite more than you can chew. Instead of entering into many business territories, focus your resources and time on the business that you specialize in. You can always diversify after gaining success in one industry type.