Archive for March, 2011

22 Typography Corporate Logos – Playing with Words!

Corporate logos are of different types and genres. One type uses symbols to carve out a creative logo, like the Shell corporate logo. Then there are simple logos that use the text to incorporate the company message, like the FedEx corporate logo. Irrespective of the industry, corporate logos generally fall into three broad categories:

  • Typographic Logos
  • Symbolic Logos
  • Type and Symbol Logos

Each of the above type has its own positives and negatives. For instance, the typographic corporate logos help customers in remembering the company name, while the symbolic logos create strong associations in the minds of the audience. Today, my topic of discussion is typographic corporate logos. The difficult part about typographic logos is to stimulate creativity using only the lettering. Moreover, the decision of using the right fonts for corporate logos is crucial as well.

Following are 22 meaningful typography logos that will serve as inspiration for corporate logos:

   

8mm

Aqua

   

Adam Nerland

Acid people

   

Falcon Express

Black dog

   

Bag

Exit

   

Cina-Europe Textile Alliance

Bones

   

Great white

Is-this-seat-taken

   

Industrial

Happy Animal

   

Link09

Middle Point

   

Price

Panda

   

Mouse

Pearl

   

Seniors

Sub Zero Seafood

   
   
   

Corporate Logo Branding – Social and Financial Rewards!

A brand serves as the identity of a business and differentiates it from its competitors. Nowadays, people don’t just buy products or services, they buy a BRAND. A brand promises the customers top-quality and reliability. Corporate logos are an integral part of branding process. Without corporate logos, branding is not possible to visualize.

Small business owners underestimate the value of corporate logos and term them as a burden on their budget. Since small business owners are mostly short on financial muscle, they believe that corporate logos give them no rewards whatsoever. Looking from a customer’s perspective, answer these questions…would you prefer buying any pair of sports shoes or the ones with the Nike swoosh on them? Similarly, would you purchase any XYZ cologne or the one with the AXE corporate logo on it?

If you think that corporate logo and branding yield no monetary benefits, then you’re mistaken. Corporate logos are also a source of financial and social rewards. Here are the social and monetary rewards that your business gains from corporate logo and branding:

 

1. Gain Customers Loyalty:

The first social benefit that corporate logos provide you is with customer’s loyalty. When a person buys a shoe with the Nike corporate logo imprinted on it, he holds a firm belief that he is wearing the best there is. The firm Nike branding has satisfied him that he will want to purchase Nike again. This is something you cannot achieve in business without proper corporate logo branding.
 

2. Charge Premium Price:

A simple pair of sunglasses can cost you around $20-50, but put the Gucci corporate logo on it and you can charge $150 for the same. This is another monetary reward that corporate logo and branding yields. Customers are ready to pay premium price for a product or service that gives them a sense of affinity and belonging. They know that by paying a little extra, they will be getting a branded item that is reliable and durable.
 

3. Corporate Logo acts as Salesmen:

You must be surprised as to how corporate logos eliminate the need for salesmen. Imagine yourself as a customer and you go to a superstore to buy a t-shirt. The ‘Polo by Ralph Lauren’ corporate logo will help you making your purchase decision. You wouldn’t need a salesman to tell you which shirt is good and which one isn’t. The corporate logo defines the product itself to the customers.
 

4. Save Cost in Business Expansion:

Imagine you are running a business without an identity. One day you plan on diversifying your business to other realms. What would happen? How would you familiarize that new business to your present customers? Without a name and a corporate logo, they won’t be to recognize your newly launched business. A prime example is ‘Virgin Group’ that diversifies into all fields under its umbrella brand.
 

5. Change Customer Attitudes:

Sometimes a brand helps in altering the attitudes and preferences of customers. For example, a person who wasn’t fond of sports may still want to buy Nike or Adidas shoes so that it makes him/her feel athletic and sporty. This is something that an anonymous product or service cannot achieve. Moreover, your corporate logo and branding helps you when your business gets caught in a controversy. It alters the perception of the customers through its longstanding image.
 
 

22 Fresh Corporate Logos – A Treat for Small Business Owners!

Corporate logos are the defining point of any business branding. They ensure that your business holds a reputable image in the marketplace. Without corporate logos, your corporation is a faceless and anonymous entity. With the competition rising every day, small business owners are striving to make their business presence felt in the industry. In order to match giant corporations, small business owners require corporate logos that defy all the strongest of brands.

Every year, there is a host of inspirational corporate logo created by emerging and promising logo designers from all over the world. Today let us cherish these wonderful and inspiring designs that serve as a treat for small business owners. Following is a compilation of 22 fresh and creative corporate logos that exhibit resourcefulness and ingenuity:

   

Golf

Childhood

   

Genie

Handy Andy

   

Candy

Logo Head

   

Mystery Islands

Bubble

   

epro

Defeo Architects

   

Writerss

Boxile(.com)

   

Pencil Tornado

Brandoodle

   

ecoscape

Fortuna

   

ECCE Femina

Gray Horse

   

Pinwheel Media

seo per hour

   

Dog Show

helion