Corporate logos are the face of any company or business. They represent the true picture and image of the company in front of the customers. This is why great care must be taken while designing logos for companies. Many a times, logo designers face issues in creating corporate logos that are memorable and unique.

Today, I aim to help logo designers in assessing the rudiments of designing corporate logos. Over the years, I’ve learnt quite a few things through my experience as a logo designer and thought of sharing some useful tips with you.

Following are 6 tips that will help you in creating perfect logos for corporate logos.

1. Start with a Brainstorming Session:

As soon as you get an order for a corporate logo, do a brainstorming on your client’s company. Sit down with a pen and paper, and analyze all the aspects of the company. Think of whatever comes to your mind regarding the company and its relevant industry. Write down all connotations and allusions that come up during the brainstorming session.

2. Constantly Involve your Client:

Always remember, the best corporate logos are a result of a two-way process between the client and logo designer. It is better to get a logo design brief from the client that describes exactly what they want the logo to be like. Constantly obtain feedback from your client and involve them in every phase.

3. Follow your own Trends:

Another tip in designing corporate logos is never to follow trends prevalent in the logo design industry. This is because following trends involve the risk of plagiarism and unimaginative work. When you go after set patterns and already implemented designs, there are chances that your corporate logo may not stand out from the rest of the crowd.

4. Keep it Simple:

The best of corporate logos are simple and uncomplicated. There are scores of examples around us that suggest that simple logos are easily recognized and remembered by the customers. Famous corporate logos of brands like Nike, McDonalds and Honda are simple, uncomplicated and memorable.

5. Start in Black and White:

Did you know that the Google corporate logo was first designed in black and white and then the colors were added? Not only Google, but all great corporate logos we see were first created in black and white. This is because without color, you will have an unbiased approach to choosing symbols and fonts. Once you’re done with the design, add colors in the end.

6. Learn from others:

Another valuable tip that logo designers can benefit from is to learn from others. This involves learning from success and failures of other corporate logos. Not only you need to learn from successful corporate logos, you must also analyze which corporate logos failed badly and why. For example, the Nike logo shows that simplest logo is the best. On the other hand, London 2012 logo shows logo design mistakes to avoid.

Corporate logos are tools that leave an impression on your customers. Since your first impression is you last impression, it is vital to make sure your corporate logos are free from deficiencies and controversies. The slightest mistake in your logo design can cause a catastrophe for your corporate image. There have numerous been cases of famous brands and corporations that went under controversies because of their corporate logos.

Symbols that infer to the evil and supernatural world are known as occult symbols. They have weird connotations that refer to supernatural events and mythical creatures. Corporations must be aware of using any symbol in their logos that connote to these signs. This is one of the corporate logo mistakes that can spell trouble for corporations. But let me be clear that I do not intend to accuse any corporation of wrongdoing since controversies are controversies…nothing can be concretely said about them. Hence I will let it up to you to decide what you think about these weird controversies.

How do your friends and acquaintances remember you? Surely, they must have a superlative that best describe your personality and nature. For example, he/she is a generous and considerate individual. This in turn becomes your motto through which others remember you. Similar is the case with brands and business logos that need to be memorized by their customers. This is why a slogan with business logos makes a huge impact in brand name retention.

• Composing a creative slogan:

A slogan for business logos is like a mantra, a song that mesmerizes customers into remembering the company name. But slogans are not merely 3-4 words that you can just conjure up from nowhere. There is a proper and thorough analysis and comprehensive brainstorming that you need to do prior to it. For small business owners this could be a tedious task, so here are three easy steps to conjure a creative and alluring tagline for business logos.

• Mind Mapping

• Choose a functional benefit

• Choose an emotional benefit:

• Keep it short:

Commercialization is rapidly increasing with new businesses evolving every now and then. With the escalating competition in the business sector, people often find it difficult to differentiate themselves from their competitors. This is where clever business logos come in handy. In order to be unique and recognized, your business logos must portray creativity that has never been witnessed before. This makes the logo attractive, appealing and eye-catching for the customers.

No matter whatever genre you are catering, the first impression is always the last impression. Especially for small business, first impressions are everything. But how can one define creative business logos? Let me explain…A logo is creative if it has the ability to mesmerize its viewer and communicate the company message in a clever and unique way. For your inspiration, here are 25 fresh business logos that display utmost creativity and resourcefulness in them:

2011 Year of Rabbit

Aquaris

Branding in Business

Bossa Nova Café

BATTERY

Bullock

Chef’s Art

Empire Dentistry

Crowd Think Tank

Digital Tree

dig

Cut

Consummate Pet

Heavy Design

Handy Andy

FatCat coffee

Illuminarty Creatives

Lunch with me

Mysore Dasara

Kitchens in Bloom

Lighthouse Stories

Tutti i fiori

Venture Network

World Wine Fest

Twyst