“The ability to simplify means to eliminate the unnecessary so that the necessary may speak.”
Hans Hofmann

I have analyzed several redesigned logos of corporate brands and collected 10 corporate logos that comprise a minimal but effective change.

Toys R Us

msnbc

Pfizer

Opera

Cadillac

Audi

Firefox

Carrefour

AX

Moviestar

A logo is very critical for the image of a company. It is also very important that an appropriate corporate logo is chosen for a specific company depending on the niche area it operates in. Few corporate logo designers are capable of designing logos which could speak about the product of the company. Nowadays, mostly designers are opting for 2D and 3D logos to build the corporate identity of a brand. 

3D corporate logos:

3D corporate logos are fast becoming popular as they offer a realistic touch to the brand. Owing to the increased popularity of the 3D corporate logos, the 3D industry has become very famous and is growing at a very fast pace. With the help of an experienced corporate logo designer, a regular vector 2D logo can be easily converted to a 3D logo.

Creating 3D corporate logo design:

Many well-known websites are offering easy accessibility to 3D logo makers through which a 2D logo can be converted to 3D. Through these websites, organizations or individuals can create their corporate logo and provide it with 3D effect with the help of 3D logo maker. It can also help in articulating the existing logo by incorporating special effects to it.

How to choose an effective 3D corporate logo?

In the current competitive market, it is critical that an initial impression is created to retain the attention of the potential customers. Creativity in 3D logos helps in making them unique. However, when designing the 3D logo it is important to keep in mind the simplicity of the logo. This will help in engaging the potential clients and give them an idea about the company more effectively. A 3D logo also needs to have longevity so that there are no frequent, significant changes to it. Type-based 3D logos are proven effective logos.

The 3D logo should be created to speak about the products and services instead of just the aesthetic value. Also, vectorized logos are more effective as they have crisp lines and simple 3D effects instead of elaborate drawings and visuals. Contrast and balance also enhance the effectiveness of the logo design. The latest graphic software helps designers to integrate all functionality so that the 3D logos have a complete professional look. To add to all these, 3D designs seem real instead of just being illustrations as in 2D logos.

Enjoy this collection of 3D logos and share any of your personal favorite as well.

ADF.ly

Selecting a logo designer is never easy pickings for clients. Since a majority of business owners who want corporate logos are not familiar with the design community, they tend to stick with the first logo designer that they easily find. Usually, they end up with someone who is not capable and talented enough.

Finding a logo designer can be a very hefty and difficult task for business owners who are not well aware of perfect logo designers’ attributes. Sometimes, in order to avoid the burdensome process, many small business owners either make their own logo design (often amateur) or get it done from their relatives (mostly school-going kids).

The Decisive Factors:

The design world is flooded with logo designers varying in the level of experience and capabilities. For clients, it is never easy to hire a logo designer that can render them suitable business logos. In order to save time in selecting a logo designer, clients will benefit if they keep the following factors in mind while looking for a logo designer:

• Always inspect the design portfolio of the logo designer; a strong portfolio signifies a strong designer.
• Logo Designers should have adequate marketing skills; brand knowledge is crucial in logo designing for corporate logos.
• Avoid favoritism while choosing a logo designer for your corporate logo; never risk your business over personal preferences.
• Look at the identity of the logo designer; creative logo designers will have creative logo designs for their own identity.
• An experienced logo designer will effectively communicate with their clients; it is important that the logo designer understands what the client requires.
• Speedy client response is the hallmark of a dedicated logo designer.
• Read the testimonials of previous clients of the logo designer; also the referrals from other designers add to the credentials.
• Professional logo designers always work on formal contracts; both the designer and the client are provided guarantee through contracts.

Points to consider for a logo redesign:

Business without a corporate logo is like an entity with no unique identity. Logos deserve particular attention and before a logo is redesigned, one should know why the redesign is needed. Following things should be considered before redesigning corporate logos:

• Analyze what the existing company logos lack.
• Remove unnecessary features from the previous logo design.
• Try to single out a striking feature of the logo to work on.
• Fill in the gaps left by the previous logo design with creative thoughts.

Over the years, we have witnessed many famous brands who have tried to refresh their corporate identity with a logo redesign. Today, I have selected 22 of the most famous logo redesigns of 2009 that came under immense limelight.

Segd

Movistar

City of Melbourne

Master Card

Audi

Good Humor Ice Cream

Toys Rus

Play Station 3

Skittles

UEFA EURO

Peugot

Missile Defense Agency

British Petroleum

Quicktime

Argos

Blackwater

Msn

Kraft Foods

Telecom

AOL:

FireFox

Many shrewd businessmen who argue that logo designing for business is a futile practice, own a short-termed philosophy. They ignore the fact that corporate logos can leave a grave impact on your expenses but it also opens the gate to myriad long-term benefits. To put it in a nut shell, logo design pays off!

How your corporate logo builds your business future?

Even though experts have continually advised small-business owners on building a brand for their small business and start-ups, they often do not provide substantial reasons for the same. This is the exact purpose that I wish to serve through this post. Over-smart business owners who believe they can manage without a visual identity are often blinded by the fact that the competition is fierce to be easily recognized. While it is true that avoiding a corporate logo can save you a small amount of money in the beginning, but it leads you to short-term and unsuccessful business. Your customers and investors need to be assured that you are serious and intend to remain in the business with a future outlook. Serious business is not done without a corporate logo.

Business logos enables our products and services to be prominent and memorable in the market. It is a known fact that people are more likely to remember what they see rather than what they read or hear. Hence, people who think they can build their business image on personal PR are mistaken. Having a logo that is consistent across all business promotions (business cards, stationary, and website) will help in constructing a visual clip of your company.

Don’t take a risk!!

There is a misconception which mostly small-business owners tend to follow… a delusion that logo designing is a useless business expense. In definitive terms, opportunity cost is the cost of forgoing one thing in favor of another. In economic terms, it is the opportunity cost that you forgo for the value of high customer retention in future. It is amazing that businessmen readily invest in stock exchanges and other investments which do not even guarantee sure-shot returns, while they overlook logo design, which is an investment that guarantees immeasurable returns in your business.