Archive for December, 2009

Logo Design Contests for Corporate Logos – An endless debate!!

Certainly, the topic today is not new, but surely very controversial one. Being in this corporate world I would like to discuss the importance of logo design contests in a corporate world. The logo design awareness is on a rise and business owners are now very convinced about having a strong corporate identity. But this also brings in number of choices to get a logo design, leaving us confused in the end.

Crossing the basic debate about advantages and disadvantages of Spec work, I would like to highlight a new aspect. Recession has given birth to abundant small businesses, making them approach different logo design contest sites to get a new corporate identity within a limited budget.

Here I would like to ask a question to all the great names of logo design community and expect an honest answer… Is it wrong to get a logo from a contest site, in these low economy times?

Unquestionably, the success and failure of a business immensely relies on its corporate logos and a professional company logos should be our top priority. However, looking at the present economy crisis, when so many people are being laid off, not left with much choice except to start a small business to earn their bread and butter.

Big names of design community evidently oppose design crowd sourcing and ridiculously curse the spec work. Brand stack, Crowd Spring, Inc Spring, 99Designs, MycroBurst and many other such resources are crudely being blamed for supporting this trend of design contest sites. They believe that designers are paid too low on such sites and mostly their hard work is wasted.  I think before tagging the logo design contest sites as immoral and useless, they should consider the present economy breakdown. Every business owner cannot pay big prices of top designers and in such circumstances they are not left with much choice then these contest sites.

After sharing my verdict, I would like to know from you all if the present financial break down is a justifying reason to approach logo design contests and are they really beneficial?

 
 

25 Valuable Corporate Fonts to boost your business!!

When looked around carefully we realize the importance of typography in our lives. No matter which field we belong to, we all want to get our message across in the fastest way. For this, it is very important the message to be clear and readable.

The importance of typography in corporate world can’t be ignored. Be it your business card, brochure or any other stationary item, your chosen font should be easy to read and understand. Your typeface should be legible and clear enough to convey your message to the readers. If you fail to communicate with your clients, then let me assure you of your business failure.

So, in short, always look for such typeface for your corporate designs that visitor easily gets to understand your business and becomes interested in the services you are offering. Therefore, I have compiled best corporate typefaces which could be used for your corporate websites, business cards and corporate brochures . Right fonts help you communicate with your visitors precisely and directly.

I don’t claim all these fonts to be free but I assure you these 25 fonts can be used effectively in almost every Corporate Design.

 

FF Meta Serif

Museo

Beorcana

Gloriola

Marat

Rondana

FF Utility

Ealing

 

DST Glosa

 

Malaga

 

Ronnia

 

FP Dancer Pro Package

 

Dancer

 

Courier

 

Times New Roman

Trajan

Vag Rounded

Antiqua Extra

Mrs. Eaves XL

Klavika

Gloriola

Frida

Nexus

Thesis