Archive for October, 2009

25 Inspiring Small Business Logo Designs – Eternal corporate ideas!!

My blog is dedicated to offer practical advice and inspiring ideas for start-ups and small business owners. We all know that a professional corporate logos design is the most important aspects of establishing your business. Never underestimate the importance of having a business logo, as it is not just an image; it is the embodiment of an organization and makes a company recognizable for its consumers.
A professionally designed logo should:

  • Be expressive.
  • Be memorable.
  • Be unique from competitors.
  • Effective in every color (black and white too).
  • Be scalable (readable in various sizes and media).
  • Communicate product or service’s message and personality.
  • Simple for the audience.
  • Creates credibility.

Reasons to have a professional logo:

  • Portrays your business in a positive and appealing manner
  • Defines your business culture and nature to the outside world
  • Makes your company stand exclusively among your competitors
  • Presents your services/product in a unique way
  • Conveys the right message about your business to potential clients
  • Business logos are more capable to capture proficient customers
A professional corporate logo can make a business or break it, so it is really important to be careful while opting for a logo design.
Therefore, to help you all achieve a professional corporate logo I have compiled 25 Inspiring Small Business Logo Designs. I am sure; these logos will leave you with creative ideas for your business logo.
   
Straight Up by Chad Sanderson s70 Consulting by Eziemac
   
Rainfall by Rainfall Quick Meals by Alexey Shelepov
   
Panda by Nido Move by Mads Burcharth
   
Media Factory by David Pache (dache) Jill by MomentumMagazine
   
Future FootPrint by Alexander Lloyd Enova Financial
   

Dol

DogHouse Brewing by John boerckel
   
Discocity by ALMOSH82 Coffee Brothers by LUIZ AUGUSTO
   
Clock Worx by ALEK CHMURA Catch 5 by Mike Erickson
   
Karpentera by Matto brandclay (TM) by Panflare
   
The Little Big Company by Nido Better Yet by firebrand
   
Auro travels

Art Mark

   
Advance by Renee Rist

Wind Estate

   
Brand Events
   
   
 

35 Corporate Business Cards – Be creative and corporate!!

    The charm and magic of business cards is always mesmerizing. We are always up on our toes to make ourselves stand out in this tough competition. My blog is always stuffing you all with the importance of having professional company logos but I think business cards play a vital role in building strong corporate identity.On searching the internet you will get to see awesome collection of business cards but the set below will surely tempt you to be more experimental and creative with your corporate business cards.

Exchanging business cards is an old tradition of the business world but most of them are tucked into a wallet or desk drawers. Here is a collection of 30 business cards which will truly impress your clients and make them hire you every time they need the related services.

1 ) Chuck Tingley

2 ) Lettau Designs

3 ) Nathan Jones

4 ) Kenspecklegifts

5 ) Jason McGrew

6 ) Lego

7 ) Primal Screen

8 ) Sparkle Labs

9 ) Toxic Puppy

10 ) Kass

11 ) NC Publishing

12 )

13 ) Distrilo

14 ) Olokial

15 ) Isablah

16 ) Leschinski Design

17 ) Jack rabbit

18 ) S&N

19 ) Butter Label

20 ) Made by Elephant

21 ) Gehring Sales & service

22 ) Rezife

23 ) Geniealisa

24 ) Daniel Ballou

25 ) Lioninoil

26 ) Corporation Pop

27 ) Space 150

28 ) Than an Agency

29 ) SupaFly Design

30 ) SheetSeat

31 ) David Burke

32 ) KEO

33 ) Relix

34 ) Sarah Power Media

35 ) Dale Edwin Murray

 
 
Once you have checked out these business cards there is no doubt that you will be inspired to try something new with your next business card. So, which of these creative business cards inspired you the most?
 
 
 

Small Business Owners should have a corporate logo : The Smart “WHYS”

        Whenever we talk about the importance of corporate logos, some top brand logos click our mind. This makes us believe that that only top brand should have a logo…which is utterly a wrong concept.  I believe ALL businesses should have a logo, regardless of its size, as you only have few seconds to grab a customer’s attention.

Anyhow, the title in itself is a confident statement; I am just here to tell “WHY” small business owners should have a professionally designed logo.

 
1 ) To look "bigger" and "established": No matter which field you belong to…your image should be imposing and stable. Either you are a small business owner or an established entrepreneur; we all need to have a strong corporate identity which can be only earned by a perfect logo.
 
2 ) To increase your sales: If you present a well-rounded business package that includes marketing materials and graphics, your business will look more complete.
 
3 ) To attract more clients. Some clients look for a well-defined company, and your first impact help them making a purchasing decision. 
 
4 ) To brand yourself: If you are a consultant, you need a logo in order to build an image and a brand that is greater than your individual identity. Be sure to avoid some common branding mistakes.
 
5 ) To convey that you are reputable: A logo and professionally-printed materials show that you are committed to both your business and to your clients. 
 
6 ) To win clients trust. You may not have been in business "since 1908," but if you have
 
invested in your identity, you are more likely to remain firm and relevant in the eyes of your customers. It goes a long way toward building that all-important "trust." 
 
7 ) To differentiate you from your competitors: A well-designed logo can have many subtle meanings and can begin to tell the story of how you do business, including the special practices that make you stand apart from the competition. 
 
8 ) To explain your line of business: If your business is nontraditional or in a hard-to-explain industry, a logo can help to clarify exactly what it is that you do. 
   
So its all simple and clear…if you want to achieve the above mentioned targets and want to be among successful business owners, you have to get a professional corporate logo.

Building a strong corporate identity is no easy task but a captivating logo can surely help you reach the skies.

   
   

The Nickelodeon Logo revamped – Splat is Flat now!!

                  The MTV-owned cable channel, Nickelodeon has come a long way to be on the list of world famous brands, with big fan following from territories including Europe, the Middle-East, Russia and Asia. The channel aims to entertain children of ages 6 to 20 and is an important part of the golden memories of our childhood and teenage. Since its launch December 1, 1977 the Nickelodeon team thinks it’s high time that 30-year-old identity should be changed.

Last week, in one of my posts I mentioned you that top corporate brands are seeking minimalism while redesigning their logos. The new “Nick” logo is another example of this logo trend. The new logo is a plain display of Bazooka rounded letterforms in orange and white.
 
 

1) The memorable old “Nickelodeon Logo":

Around three years back, the Nickelodeon team started believing that the “splat” logo was not well-defining the vastness of their growing enterprise (as it is not only a “Cute Children Channel” anymore.) For the first time in 30 years, they decided to make some major changes to their logo, something more innovative and expressive. Although, the old logo did not follow any traditional logo trends but it has gained big viewership with its exclusiveness. The widely loved, “Nick Splat” was designed in 1984 by Scott Nash and Tom Corey for Fred/Alan (the company behind the famous MTV logo). However, the perkiness and unfussy appeal of the traditional logo has been replaced with a sleek and chic image. The designers behind the new logo have yet to be identified.
 

2) The New “Nickelodeon” Logo:

The familiar ‘splat’ of the old logo has been replaced with rounded lowercase typeface and a stylized dot on the lowercase ‘i’—somewhat resembling the outline of a child. These round Bazooka letterforms seem to be an outcome of some other latest redesigns like the Latin American version of Discovery Kidsthe Science channel, and WGN.
 
The network’s soon-to-be-rebranded sister identities:

3) Why “Nick” wanted a new Corporate Identity?

Armin (from under consideration) inquired the reason of this change from Russell Hicks (executive vice president and creative director of Nickelodeon), who explained that internet has made kids very fast. They enjoy innovative and trendy stuff. Therefore, the 30-year-old identity had to change.

Nickelodeon today is a media enterprise that consists of multiple channels that air in 175 countries, a motion picture production company, an ever-growing online presence, and outlets of numerous consumer products. Therefore, the team working on the redesign was briefed how the new logo should compliment different upcoming projects (channels and divisions.)

Well, September 28 was the day when Nickelodeon flipped on their identity and said good-bye to the iconic identity established in 1984 after Tom Corey. As Cyma Zarghami, the president says…
 
"In asking ourselves if everything could live under the splat, we decided that the splat was dated. It just couldn’t be done in a streamlined way."
 

4) Will you miss the old logo:( ?

Before I conclude, I want to confess that I don’t like the new logo mark and will badly miss my childhood favorite. It seems we have been deprived of all the Nick fun and lively experience or maybe, I am growing old and not approving of this bold step.  So, I leave it to you all….how do you find the new version of “Nick”?
 
 

How to make your Corporate Logo a BIG hit!!

Unquestionably, success and progress of big companies rely on a small icon…their corporate logo. A logo visually represents the credibility and worth of a corporate brand. A remarkable company logos can boost your corporate identity while an amateur logo design can badly damage your company’s thriving image.

However, once a logo is created, it becomes difficult and expensive to change it frequently. Therefore, it should be developed with intricate care, avoiding all the mistakes which can spoil your corporate emblem.

Below I list some traits of logo designing, which immensely contribute in making a logo successful. You might get irritated with constant reference of these features but trust me they make your corporate Logo a BIG hit.

  • A simple but memorable icon: It is believed that most significant part of a logo is the icon, the first thing which attracts the viewer. Therefore, it is very important to opt for a catchy, simple and creative icon. A sophisticated and elegant icon makes your logo stand out in this overcrowded world of logos…so try searching for creative icons for your corporate logo.

  • Punching tagline: A grasping tagline insistently conveys your company’s efficiency and reliability, to your customers. An elegant icon accompanied with a strong tagline will help you win numerous profitable customers.
  • Not stuffed with multiple design elements: Logos with a simple design never go out of fashion. Although the advance techniques of graphic design have introduced several trends in world of logo design but avoid making your logo busy. A clean, simple, and uncluttered looking logo normally is the best selection for all types of business fields.
  • Resizes well for every media: A logo is claimed to be well-designed if it effectively resizes for all the available marketing and advertising media. Unfortunately, many famous company logos turn out to be a disappointment when resized to be used for different media. A successful corporate mark, should look great in all sizes, no matter wherever you use it.
  • Looks best in Black and White: Never skip the black and white aspect of your logo because it is equally important as its colorful version. For example, when you need to send a letterhead to your client, your logo will show in black and white.
    Your logo should have an ability to grab the viewer’s attention even in black and white. Therefore, don’t forget to highlight the black and white side of your logo.
  • Clean and readable fonts: Using too many fonts at once confuses the viewer. Using a maximum of two fonts of different weights is standard practice. Although it is quiet tricky, but try choosing the right font for your logo design which complements the style of the icon. Clean and readable fonts make it easy for the viewer to remember your logo.
  • Right use of Colors: It’s true that a human eye never skips a colorful vision but many businessmen use this theory in wrong means. They ask their designers to come up with colorful logos so that everyone is attracted towards them. Surely, a logo is incomplete without colors but it is important to use the colors in their right sense. Just adding multiple colors, does not add beauty to a logo. It is important to sensibly use colors which relate to your industry as well.
Conclusion:

Your logo plays the lead role in marketing and advertising your business. Many business owners think that designing a logo is not a complicated task and assume that anyone with some artistic inclinations can design a logo for them. This is their biggest mistake because many of them are not ready to pay heavy amounts to graphic designers and handover their work to amateur designers.

Here, I would like to suggest a great platform like logosnap.com of DIY logos which offer you an opportunity to create effective logos according to your requirements. Just follow the above given features, I am sure you will take over the market with your extraordinary corporate logos.