We get to read numerous articles on how to create strong corporate identity but this all doesn’t makes the achievement of corporate identity an easy task. There are number of things which contribute in making a corporate organization successful, such as your corporate logos, business card, brochures, stationery and most importantly, your corporate website.

Corporate websites should always have a special charm and the clutching spark, which would insist the customer to stop and have a look at your packages. Clean look and sophisticated charisma are the features which should never miss from a professional corporate website. Therefore, to help you guys creating a professional website, I have collected 35 corporate website designs, including websites of some world famous corporate brands.

However, at the same time, I have also added the most terrible website design in this collection too. These designs will help you know, which mistakes and blunders to avoid while creating your corporate website.

Let’s have a look at this interesting blend of best and worst corporate website designs.

When it comes to designing of corporate logos, mostly black and white logos are preferred.  Nowadays, when business owners are so much cautious about their corporate identity, they demand for decent and captivating logo designs. This makes the trend of black and white corporate logos eternal.  

However, it doesn’t make the demand and success of colorful logos minimal in any way. Many top corporate brands which we love successfully use multicolor logos.

Therefore, in today’s post, I bring a choice making question before you all. Below, I place 20 company logos in black & white along with 20 vibrantly colorful logos. Among these logos, you will get to see some top corporate brand logos as well. Now, you guys have to tell which logos in your opinion work more effectively in corporate world: Black & White or Multicolored

Multicolored Logos

In the end I would like to drop my vote, if you guys don’t mind I think black and white logos have a subtle beauty which overpowers colorful logos…how many of you agree?

However, if you know the right strategy of corporate blogging, you can win the world. Before you begin with your corporate blog, you should know the exact reasons you’d want to blog. There are many but I list few of them. Now you find which says your story:

1. Some people blog want to save the ideas piled up in their minds and want to keep them as a record.
2. Some people are eager to know other people’s opinion over their creative ideas.
3. Most part of the bloggers aim to capture potential clients through their blogs.
4. Corporate companies create blogs to directly deliver their image and enhance their communication with target audiences.
5. Entrepreneurs use it as a communication tool to build brand awareness as corporate blogs can prove to be a powerful resource. 

These are the main reasons to motivate for corporate blogging therefore I list below 6 main tips to achieve a successful corporate identity with a blog.

• A relevant but non promotional topic: If you have a website offering corporate logo designs, create its blog with some interesting topics. You just don’t need to keep on writing about your product; instead you can compile some famous corporate logos or talk about significance of corporate logos.
• Don’t overly promote your product: Try avoiding the common mentality…. as it is your blog so it should only speak about your products. It is important that you refer to other guys of your industry. If we keep on rambling about our stuff or our tools, then the readers will get bored.

• Try making news: Don’t just write the same things which bunch of other people have already published. Try to think out of the box. Be the source of providing new information and facts by expressing your honest views about the market. This will provide your readers a platform to share their fears and views.

Starbucks Corporation, one of the largest coffeehouse companies in the world, with 16,120 stores in 49 countries, has come up with a new strategy to fight back their stagnant stock price. After a six percent decrease in sales due to recession, this corporate company has decided to do an experiment… selling alcohol.

The coffeehouse chain has introduced their new enterprise with a new logo and name, known as “15th Ave. Coffee and Tea inspired by Starbucks" The brand famous for its drip brewed coffee, espresso-based hot drinks, snacks and other items such as mugs and coffee beans has added wine and beer to its menu.

USA Today reported

“Starbucks plans to create two more similar stores in the Seattle area at locations that aren’t currently Starbucks stores. And if the concept works, it could be tested in other cities, says Major Cohen, senior project manager at Starbucks.”

The main aim of coming up with this idea is due to the crisis company has faced in last quarter… closed stores, employee layoffs and decline sales during the recession. CEO of consulting firm Brandstream and former marketing chief at Starbucks,

So for now, the lone test store will serve half-dozen kinds of beer and wine, ranging in price from $4 to $7. Right now the company is not sure if this concept would be incorporated into all Starbucks stores if it’s successful.

"We’ll be equally as proud of our beer and wine as we are of our coffee," Cohen says.

I would like to know your opinion over this move of Starbucks….do you think this venture will give a tough competition to their competitors (McDonald’s and Dunkin Donuts) and help them survive recession?