However, this determination gets us on search of a talented graphic designer who could pack your company’s personality, strength and reliability in a small symbol.

Choosing a right graphic designer is vital but critical. However, there are thousands of independent designers around but you need to be very careful while making your pick.

Finding thousand of design firms and independent graphic designers around, can get you into a dilemma. To help you take a decision, I bring you few critical aspects you should consider while finalizing your logo designer.

# 1 Don’t be impressed by a designer’s low fees

# 2 He should own an impressive portfolio

# 3 Experience will prove his abilities

# 4 Customer testimonials

# 5 An updated website

# 6 Ask him to do a sample job

# 7 Positive references

# 8 Excellent communication skills

# 9 Trustworthy track record

# 10 Positive references

# 11 Availability

# 12 Expert time management skills

I can guarantee if you look for a designer who fits well in all these categories, he can come up with a company logos which will increase your business sales and revenue beyond imagination.

If you think I missed on any of the points we should be considering while looking for a skillful graphic designer, please share it with us.

        We all know that a redesign can do big wonders if we get it right, however in other case, results can be terrible and shaking.

Please don’t consider this post as another display of remarkable redesigned logos which you have been seeing at number of other blogs. The interesting part is that I bring you not-so-famous redesigns….hopefully, something new for you all to enjoy.

Well, you must have seen several examples of great redesigns but I bring you a combination. Following are 22 redesigned corporate logos, displaying the old and new version both. I leave it up to you all, to categorize them as …good and bad ones.

Well, after researching so much for you guys to bring these redesigns, I think I should assign some work to you all as well.

It will become really exciting if you rate these redesigns under two categories… the good ones and the bad ones.

Johnsons Baby:

Not a very obvious redesign but the new, softer look is more appealing.

Jack in the Box:

The lively and funky look of the new logo is a smart redesign option by Duffy & Partners.

Steinlager:

The packaging and logo, both have been made bigger. Although not a bad change but old version looks better.

Pyramid Beer:

The new redesign is emphasizing more on the Pyramids but the real change has been added by new fonts.

AppleBee’s:

This is a great example of a subtle redesign as the concept stays same but excuted with a modern feel.

QVC:

It’s a huge brand but its revamp was not acknowledged much. However, I consider it a nice and simple change.

Detroit lions:

You all will agree that the new logo defines more details and elements while the old lions logo seemed flat and boring.

The Bahamas:

I failed to find the old logo but had the information that this is the new version. The new impressive look makes me to see the old one too

Direct TV:

I wouldn’t describe it as a major revamp. All seems to be the same… concept, shape and fonts.

Argentina:

For this logo I failed to find the old version and will really appreciate if you could find it for me. Well, let me tell the ribbons here express the speed, smooth movement and innovation.

Sierra Mist:

The old logo is also not much appreciable but the new one seems to be a real blurred blunder.

Mail Chimp:

I think the new chimp says more about the service and I think this change must have arrived long time back.

Envato:

This sleek redesign is adding more reliability and personality to the brand.

Gatorade:

The logo and packaging both have been changed for Gatorade and I remark it as an improvement. The new simplified G with a lightning bolt and bulky fonts, is delivering a positive effect.

Kraft Logo:

The Kraft logo redesigning has been criticized for all its new additional elements and customers have clearly disapproved it telling they preferred the previous, heavily type faced logo more.

Tropicana Logo:

Although Tropicana Logo was redesigned to make it look more down to earth but unfortuantely the idea failed. The iconic image of an orange with a straw, has lost its recognition in this new concept

Lays Baked:

I don’t consider it a logo redesign as it appears to be more of a packaging redesign. However the new look is much tidy and sophisticated.

Sunkist:

The new smooth swirls are making the drink look more enjoyable and inviting for the customers. I think the new swirly look is for better.

British Telecom:

I think such elaborate redesigns present the dynamic aspect of a company. It is a far much better idea then just having a horn blowing man for a logo.

Fanta:

So many elements in this new logo make it appear too busy and less attractive.

Discovery Kids:

Although I am very much in love with the new Discovery Logo but at the same time “Discovery Kids Redesign” failed to attract me much. Although it’s a neat and simplified redesign but not much appealing.

Mountain Dew:

The new ‘MTN DEW’ design is part of the Pepsi re-brand but personally I did not like it at all and deny

After putting in so much time, effort and money, World’s topnotch corporate brand Microsoft has finally unveiled its new Search Engine named “Bing”. Resources tell that “Bing” fast search results will help customers make quick and informed decisions. The unusual features and new approach of this search engine has swept the IT industry.

If we take a quick look at the history, “Search” has been one of Microsoft’s biggest failures. Well, this time they say that they have created “Bing” with new intuitive tools to help customers make better decisions.

The BING Logo:

Well, coming to the logo design of this new over hyped search engine is no killer logo. Although a simple Google typographic logo takes world’s best compliments but “Bing” don’t seems to be that lucky. The light blue and yellow/orange color combination has been badly criticized. The concept of showcasing the lowercase letter “b” as an eye, simply fails to add any personality and theme to the logo.

Microsoft claims to be spending some $80 to $100 million on the marketing campaign for Bing…isn’t it hideously silly.  In short, most of the people think Microsoft fails to create any waves with this stupendously grim log which doesn’t posses any energy to stand up high.

How many of you think you must have done a better job than this? If so, send in your suggestions to share your creative ideas.