When we achieve a complete successful business, mostly we find it difficult recalling the past deals, customers and many other things. However, there is this small period of struggle which no one dares forget….of course, the first year. Before jumping head-long into a new business, you must be prepared for all the hardships and pain waiting ahead.

The first year in business is the “make or break” time for every business, small or big. This is the cruel reality which every business man or woman has to face. Either you manage to pass through all the hardships and move forward or you give up the game.

Considering, the present condition of United States, it has become almost impossible to climb the slippery ladder of success and achieve a stable corporate identity. 
Well, I still have some tips which can help you survive the first 12 months of your start-up business and carve the way to success.

• Banking structure: If you want your business to be successful, you need to be sure about firm banking structure. Banking is the key to success in your first year of business. This means you need to have strong financial backup to fight all types of crisis. The personal loans you acquire to support your business play the most critical part. You need to be very careful about making the repayments on the dates they are due. This is where many businesses fall down; ignoring the loan repayment dates and hoping their bank manager will understand.

   

• Use money wisely: In your first year of business, especially if you are a business that provides goods to other customers, keep your stocks low. It is not always the best policy to have a warehouse full to bursting with a variety of products.

   

• Company Management: I think, to make your services more efficient, employ someone who can maintain the day to day running of the business while you concentrate on bringing in new clients. Although, it is difficult to manage a business on your own so asking for help is always something you should be prepared to do but don’t forget to take daily reports.

 

• Put in sufficient time: A new business can be very demanding and a business owner is entitled to wear several hats to accomplish different tasks. It becomes important for an entrepreneur to work 12 or more hours a day, including weekends….are you ready for it?

 

• Strong passion for your field: Most importantly, start a business when you have passion for that field. Starting a business is no child play as it can be stressful to your physical and emotional health. So, until you are not ready to sacrifice your all other commitments, don’t start a business.

• Systematic planning and organizing: Manage your company as though it is your own child. Although you must be having so many things to be taken care of but still you should be the one to supervise all the departments. No matter, how big or small your staff is, you should be watching things personally.

   

• Know your target market: Before you start a business you should be aware of the people you aim to provide service. Advertise your business in such a way that your target market approaches you more.

 

• Spend on your advertisement: To increase your credibility and become a customer’s product, I will advise you to spend a little more on your advertisement.

 

• Keep monitoring your graph: Check your profits and losses daily, weekly, monthly and yearly! If you find that your daily losses are outweighing your profits, you may be able to make immediate changes to help that bottom line.

Business surveys have proved that only 30 percent of small and medium-sized businesses survive after five years. The survey revealed that 71 percent of businesses survivethe first year of their activity; 58 percent survive the second year 47 percent survive the third year.

But I strongly believe that if you plan ahead with the above given tips, you won’t be among these stats…trust my words.

Growing awareness for logos is getting logo designing companies busy with more projects and luring to win more customers. This call for tough competition has made logo design companies come up with cheap offers for logo designing.

Now, here defending the customers, I would probably say that they are not designers and don’t have an exact idea of corporate logos value. As you know, my blog aims to educate and share the realities of corporate world. Therefore, this time I decided to tell you why we should avoid chasing cheap logo design packages. 

Here are some valid and sensible points to stop you from getting proud of getting a logo designed from the Internet for $25.

It really itches me when the sweat and hard work of a logo designer is under estimated. I would like you review these stages of the logo design process and decide if it deserves its price. This is how the process goes:

Then arrives the happy ending of this process…if you have got your corporate logo designed from a professional company it will surely give you a reason to celebrate.

If you aim to achieve a matchless corporate identity in this busy world of brands, you need to make your presence feel strongly. To survive in this era of tough competition we have to work deadly hard to make our brand unforgettable for the customers. In my last few posts, I have been discussing all the sources to help you achieve unique corporate identity but today I bring you another way of promoting a product.

The recipe of creative advertisements can keep the customers motivated and convinced about a brand. Many social brands have entered our lives with wrapped up emotions and beliefs. Creative advertisements help the big corporate companies reach the minds of their customers in a very subtle but unforgettable way.

Undoubtedly, Pepsi and Coca-Cola are the most successful brands of the world. Respectively, introduced in the year 1886 and 1903, both were rivals to each other trying to dominate the carbonated soft drinks market. Since the very first day, both the brands got into global advertisement war through print ads and video ads, trying to lead each other.

I would like to share the clever concepts these corporate brands have been using to advertise their products. You have to share which of these two you think has been leading the market until now and why, because Pepsi and Coke, both have been putting in their best to get to the top.

Pepsi Ads:

Diet Pepsi:

Pepsi Lemon Twist:

April Fool prank for Coke:

Mini Pepsi Cans:

Amazing Diet Pepsi:

Pepsi Max:

Coke Ads:

It’s my Coke:

Coke Straw:

Lemon Coca Cola:

Coca-Cola ad on apartment block:

A Classic never goes out of style:

Is Quality your trust:

Pepsi Vs Coca Cola:

Knock it!!:

Joy of Pepsi:

Pepsi murdered by a gang of Coke:

            I consider redesigning of logos a healthy and pleasant exercise, as it helps you maintain a unique corporate identity. However, one should be lucky enough to get the redesign work out successfully for the brand. It is a little rude to say that Kraft food products tried to come up with a joyful logo to make its customer smile with appreciation but unfortunately the redesign blunder made everyone laugh with annoyance. The new logo makes you wonder if the designer ran short of creative ideas while redesigning the logo.

The press releases explain the beauty and aim of the rebranding as below. Have a read.

Positive aspects of the redesign: Capital bold fonts of the old logo have been replaced by the lowercase text, adding a soft and welcoming look to the logo. The lower case letter “K” is believed to be the best part of the redesign. The red smile ends with a colorful burst of seven colors, each standing for a division of the company but at the same time it has been deeply criticized as well.

I think I have discussed my perspective over the redesign quiet openly without knowing what you all have got to say about it. So, I take my hands off and pass it to you.