Archive for March, 2009

We all are always told how important is to have a strong corporate identity but never provided with any straightforward rules, to achieve one. Who doesn’t aims to make so many sales, so much profit and only so many customers? However, companies which aim to enjoy continuous success should focus their energy on creating a stable corporate image and identity to attract customers.

While striving for a corporate identity, there should be no abstract and vague concepts in your mind. It’s not as hard as you may think.

The steps below will help you work with more focus and smartly.

• Do you know which type of Identity you want for your company?

Lately I came across an article where Dan Vivian, joint managing director of Design Group (whose clients include Royal Mail, Direct Line and Sony) says first step is to decide what kind of identity you want your company to have. The key formula behind every company’s success is to have a clear vision of your target.

• How good is your Branding strategy?

Many people think that your brand is your corporate identity but I believe it’s more than that. After all, branding and your corporate identity are central to marketing strategy of any business. Your branding includes logo designs, creative business cards, stylish brochures and memorable ads.

• How good is your Logo?

I don’t think there is any business without a logo. A logo is made up of different parts; grasping word mark, Captivating corporate logos symbol, a smashing tagline. It is believed that a logo and your corporate identity have a very sensitive relation. An amateur logo can hurt your business as much as a good one might help.

• Does your branding image impart your values and persona?

Customers will trust you if your promotion material says about your values and goals. To earn credibility and trustworthiness you should convince your customer about your talent. Sometimes it is better to incorporate something about the history of the company so you can convince people about your skills and capabilities.

• Who are your Key Clients?

While making any contribution to strengthen your corporate identity, don’t forget your targeted audience. You are there to serve them so don’t ignore their requirements and demands.

• How different are you from your competitors?

To make yourself out stand in competition, study the common issues people are facing in your field of business. Inform them about your special offers and services which can help them more than anyone in the market.

Strong Corporate identity can create waves and touch all aspects of your business but you need to cover all the criteria’s mentioned above. Answering all these questions will ensure that your corporate identity and branding reaches to your target market and develop a unique identity brand for your corporate company.

So, I wish you all Best of Luck for achieving strong and steady Corporate Identity.

With the vast online advancements in every industry, we find the trend of freelancing boosting up rapidly. Over past few years, as a designer I have worked with both large/small design agencies and freelancers. I have observed both have their own advantages and disadvantages but we need to find out which can be more beneficial for us.

Therefore, I thought to list benefits of both the choices and ask you all … whom do you think we should hire to get a logo designed for our business –A Design Agency or A Freelance Designer?

Let’s first see why it is better to hire a Design Agency

• A freelancer’s work is never checked or supervised while a design agency makes sure that the work is up to the mark

• Design agencies handle big corporate projects efficiently with detailed documentation.

• A Design Agency is “One Shop Stop” where they have a professional hired staff comprising of web programmer, interface designer, copywriter, SEO expert and social marketer. It makes convenient for you to promote your online business from one place.

• History of Excellency showcasing list of prestigious, trustworthy clients assures you about the quality of work you can expect.

• A variety of ideas and concepts will be presented to you without giving a monotonous feel.

• Your project is not at the stake of a single person. A large group of people see to it that your work is submitted on the promised day.

Now, let’s see how Freelancers can be a better choice.

• There is least possibility of confusions as you are in dealing with a single person only.

• Low cost is believed to be the biggest advantage of getting logos designed by freelancers. They don’t charge you with extra overheads like big design agencies.

• More flexibility is offered when you approach a freelancer as he does not bound you with the number of samples he will present. He will keep on coming with more designs until the client is satisfied.

• There is no corporate maze and you can convey your requirements in a much simpler way then you do for a design agency.

Well, I tried to highlight both sides of story without deciding which a better option is. I leave it up to you to give come up with your vote of favor with a reason.
If you ask honestly, even I don’t have a clear vision which option can be better. Maybe your comments will help me…so what are you guys waiting for, let’s get started!!