Archive for February, 2009
Hidden Secrets of Corporate Logos – It’s fun to find them!
February 18th, 2009 | 
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Usually clients ignore the clever concept behind a logo design and get annoyed paying for a simple logo without any frilly decorations. I would like to add to their knowledge that creative way of giving your message through an intelligent logo should never be underestimated. If you look at some of the famous corporate logos, you will find them to be simple yet famous and recognizable. Let’s get started… |
1: Amazon LogoThis famous logo is extremely clean and simple, with the arrow making no sense to you. But if study it carefully, it says that amazon.com has everything from a to z and it also represents the smile brought to the customer’s face. |
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2: SUN LogoThe SUN Microsystems logo was designed by Stanford University’s professor Vaughan Pratt, who skillfully arranged the letters “U and N” adjacent to each other forming the alphabet“S”, when seen in perpendicular direction. |
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9:ED Logo: Gianni BortolottiThe designer of ED – “Elettro Domestici”, “Home Appliances” in English, changed the concept of traditional logo designing through this logo. The designer has amazingly used the negative space to demonstrate the letter “E” and “D” |
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4:Amnesty International 30th AnniversaryThis logo was designed by Pekka Piippo from Finland, for the Amnesty International 30th Anniversary of Finnish Division. Clever multiplication of 5 fingers on 6 hands mark the occasion of 30th Anniversary occasion. |
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16: Body WisdomIn this case, a logo design for a high end day spa,the hands effectively convey massage, while the proximity of the “eyes” within the owl shape created by the hands clearly say “wisdom”. |
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6:CluenaticThis logo is designed for a puzzle game that involves unraveling four clues. The letters C, L, U, E are arranged like a maze, to deliver an intriguing feel to it. |
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7:FugaIt is a logo for Architecture Center Of Budapest. It might seem something like a maze but if you follow the white space, the four lettered company name will become evident. |
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8:Logo !N3K8It is a business and IT consulting company based in the UK. The logo explains the word “intricate” |
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3: Big Ten LogoThis logo clearly displays the number “11″ flanked around the letter “T” acknowledging that the conference actually has 11 teams. Big Ten has been really creative with its logo as it ties together the name with some extra information about the product |
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10: Lafeyette Logo:EvenIf you’ve ever visited one of the famous stores in Paris – Galeries Lafayette, you will notice that it’s logo represents Paris with its joined letters “t” to form Eiffel Tower. C’est magnificique! |
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11:Marriage LogoWhat better logo can be used to symbolize a marriage with two mirrored “R” in the middle. No frills, no shadows, still so powerful and meaningful. |
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12: Toblerone LogoYummyyy…I am loving to analyze my favorite choclate logo.You must be thinking what is there to find out as it clearly shows the Swiss Alps? It might be as Toblerone originated in Bern, Switzerland – A city whose name is rumored to mean, “City of bears”. But when you look at it again you will find a bear in the logo. Incredibly surprising that we had it several times but never noticed it, right? |
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13: Piano Forest LogoIf you notice the logo closely you will observe the trees placement form the keys of a piano. An intelligent way to display two different terms, “piano and forest”, through a single logo concept. |
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14:NorthWest Old LogoThe logo reflected a clever way of splitting the alphabets, N and W (north west) along with a location pointed to by the red triangle in the upper left corner. The redesign lost the charm of the original. |
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15: Mosleep LogoVery cleverly the designer have integrated a bed and the letter “M” in this logo. You cant miss to love it. |
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5:FedEx LogoThe last FedEx logo designed by Lindon Leader, is on top of my list. I am sure until now everyone must have noticed the hidden white arrow between “e” and “x” letters, symbolizing the “movement” but I find this concept irresistibly intelligent. |
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17: Eight LogoThis logo is too good to be ignored….it is very cleverly designed with a typeface where every letter is a variation of number 8. A smart font choice indeed. |
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18: Hartford WhalersAt first glance, the old Hartford Whalers logo clearly shows a whale’s tail and a green W. Look closer, though, and you’ll see that the white space forms an H, for Hartford. |
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20: Yoga AustraliaAt first glance the logo is a simple picture of a young girl doing her yoga but if you watch it carefully the body posture is creating the Australia Map. |
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I am sure you must have enjoyed discovering the hidden messages within these corporate logos. These examples can help you draw inspiration while conceptualizing your own logo because a clever logo helps you gain clients instant trust and confidence. Hope you also find a logo delivering a deep message about your corporate identity. |
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Which logo redesign clicks – Pepsi or Sprite?
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It will be interesting to know that year ‘07 and ‘08 have earned the record of having many big brands overhauling their logos. We all know, companies willingly put in bulk of money, energy and effort to come up with a unique logo which would earn them outstanding corporate identity. But then a time comes when they decide to revamp their identity and give an innovative look to their brand. These companies take a risk knowing, if the redesign did not work right, they will loose what they have earned in last so many years….above all, customer’s trust.
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Pepsi Redesigned Logo: |
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It seems like there has been a lot of soda products redesigning lately, the biggest being Pepsi. Pepsi logo has gone through many changes over its 110 years but this time, change have earned them quiet critical reviews. Most people do not like the idea of rotating the “swoosh” for a round logo. Others think the font is too simple and feminine. Overall, the softdrink fans think that the bold look of the brand is missing which has been the power point of Pepsi, throughout the years.
If we ponder the positive aspect, the white swoosh changes in size depending on the product. Pepsi Max swoosh is fat while the Diet Pepsi swoosh gets dramatically skinnier.
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Sprite Redesigned Logo: |
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Sprite joining the redesigning bandwagon has come up with a new dynamic logo with “real” lime icon and the “starbursts” around the word mark. Logo follows the old gradient background with the edgy Sprite fonts enclosed within the starburst. Actually the new dynamic look has arrived for the NBA All-Star’s Slam Dunk contest which Sprite sponsors, so they have tried their level best to enchant the market with a refreshing look. Few months back, in the fall of 2008, a sprite logo appeared on its aluminum cans but failed to achieve any ravishing response. I think it was just temporary, but the new logo certainly seems like a true evolution with its retro-ish starburst.
Considering the negative response, Sprite is usually branded as a cool drink but many people think that the starburst fails to add any refreshing appeal to the logo. |
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So chaps, which redesign do you think have emerged with a dramatic change, breaking the soda tradition. Until now, both the logos have been receiving negative/positive reviews. Let’s see which logo redesign you find better and why? |
8 Secrets to find a Perfect Logo Designer – Make the right choice!!
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We all keep on bragging about the significance of a logo, how perfect it should look, how it should attract the clients, blah, blah, blah… but very seldom anyone tells how to find the right designer who can design the perfect logo for our business. What I exactly mean to say is that “anyone can design a logo, but not everyone can design the right logo.” With the increasing advancement in the internet world, maybe I might sound a little stupid making an issue out of this problem but trust me; dozens of logo designing offers on net just drive you crazier. Don’t forget, too much of information can be just as difficult to handle as too little.
Below I list 8 points which can help you find the right logo designer who would be capable enough to boost up your corporate identity.
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• Impressive Portfolio and Project List:Sometimes we just don’t value the importance of a designer’s portfolio while hiring him/her for our project, which is wrong. An impressive portfolio is the best way to present a designer’s skills and creativity. Previous logo designs and successful project list can easily get potential clients to a designer’s doorstep.
• Easy Availability:With the growing online trend in logo design industry, very rarely we see clients meeting face-to-face with their designers. Therefore, before selecting an individual for your logo project, check the readily available contact information, e.g. an address, telephone number, or FAX. If a phone number is listed, do they answer it? I don’t think anyone would like to get into trouble by hiring a designer who is not easily available.
• Previous Client List and their Comments:None can be a better person to inquire about a designer, than his own previous clients. When hiring a particular individual, do look for client testimonials and comments on his website. Although, sometimes designers place fake references to sound worthy but its easy to spot (with no mentioning of company name or a website)
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• Flexibility:While discussing details of your project with the logo designer, try to figure out how accommodating the designer sounds. It’s not important that circumstances and requirements remain the same as they were settled earlier. Sometimes you tend to look for some changes in project details and for such times a cooperative designer is a blessing.
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• Efficient Time Management:Deciding on a deadline for your designs is the most vital part of this design process. Once you have found the right logo designer, discuss the expected timeframe with him and agree on a clear deadline. I am not asking you to push hard on a designer to get things done quickly. Give him his space for research but do ask about the exact timeframe which he thinks would be enough for him.
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• An Updated Website:A welcoming and modified website notifies about the potential of a designer but if his own online presence is not satisfying, it means the individual is not capable enough to handle anyone’s work.
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• A Detailed Questionnaire:You might find it crazy but I strongly think that the more we answer and give details to our designer, the better results he can come up with. A sensible and elaborate questionnaire tells how much detail the designer will be adding to your project. |
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• Trustworthy References:As I mentioned earlier, how important is to inquire about a designer from his last clients because their recommendations can help you with your final decision. Here I would like to remind you that if a designer’s website does not list previous clients information, don’t hesitate to ask for contact details…it’s your right, just go for it! In closing let me say that the information above was my effort to save my friends from the confusion and pain of finding a good logo designer but still I think more tips could be added. You all are more than welcome to share your views on this list and add the missing ones.
So next time, when you are out looking for a logo designer, do consider these tips….they will surely help |
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